Portola is an annual music festival that debuted in 2022 located in San Francisco, California. I was tasked to rebrand an existing event in which I chose Portola. I completely revamped the Portola word mark and created three separate touch-points/advertisements in relation to Portola Music Festival.
FINAL WORDMARK
Final Word Mark
PROCESS
To began this project, I worked on creating an identity of the festival itself by finalizing a word mark, style, and color palette. Below are my initial sketches for my word mark where at this point I was trying different styles of type and design elements together to best fit the Portola "feel".
Sketch #1
Sketch #2
Sketch #3
Sketch #4
Sketch #5
Sketch #6
Sketch #7
Sketch #8
Sketch #9
Sketch #10
Sketch #11
Sketch #12
Sketch #13
Sketch #14
Sketch #15
After my first round of sketches on paper, I moved to my computer to create a following round of word marks completely digitally using inspiration from my sketches and suggestions from my peers and professor.
Iteration #1
Iteration #2
Iteration #3
Iteration #4
Iteration #5
Iteration #6
Iteration #7
Iteration #8
Iteration #9
Iteration #10
Iteration #11
Iteration #12
Iteration #13
Iteration #14
Iteration #15
As I finalized my word mark, what I had in mind was something that would be memorable, legible, and not too complicated. With Portola being located in San Francisco, it only felt right to incorporate a red and yellow color palette. Below are examples of my final Portola word mark in its early stages before I added more to and with it.
Final Word Mark
Final Word Mark
With the identity of Portola completely reimagined I was ready to create my three different touch points. The first one is an instagram promotion post that is shown here below, which advertises the date, location and performers a part of the festival.
Instagram Post #1
Instagram Post #2
Instagram Post #3
The next touchpoint is a flyer or schedule that would be handed out during the festival, which informs festival-goers of the time and stage location of each performer.
Portola Schedule #1
Portola Schedule #2
The last touchpoint is a billboard advertisement for Portola, which would simply be displayed along freeways or busy intersections to help promote Portola Music Festival within the months leading up to it.
